When producing the final product I wanted there to be a connection between the elements of the trailer and poster so the audience can link the two. However; the magazine front cover does not follow the conventions set by the poster and trailer as a magazine has its own set of conventions.
Film posters are used to advertise the film. Film posters are displayed inside and outside of movie theatres, and elsewhere on the street or in shops. It is a way of exhibiting the film and to increase interest. It will usually have a large film title and actor names alongside a tag with film credits. It is an artistic interpretation of a scene and even the theme of the film, represented in a wide variety of artistic styles.
“Countdown,” concentrates on Benjamin and his phone, where he receives his calls. Therefore, the scene of him in the phone booth is important to selling the film as one of its main film scenes. The image is converted into black and white in order to make the red colours stand out on the poster. The theme of a red gun target and bold red font for the film title helps to emphasize the image and imply danger, which helps add continuity to the way the film trailer is edited.
In comparison to the “Law abiding citizen,” film poster, the common elements shared between the poster and the trailer of these films have their own colour theme. The main colours used in countdown are white, black and red which is an intense colour scheme to catch the viewers attention. The posters share a style of large font film title with actor names; therefore, by seeing just the title, the audience can make an instant link between the two products. A film caption and a small tag with film credits are also included as small details about the film.
As a result, the film poster has helped promote the film alongside the teaser trailer by using elements such as a bold eye catching image that reflects the film plot line, by using a black and white colour effect to enhance the contrast for a vivid image of the protagonist on the phone.
The red bold font of the film title ‘Countdown,’ vividly connotates the danger and risk to the image and conveys the genre convention of the film. Furthermore,The actor names in the white font creates awareness of who is starring, which can attract the audience and increase interest. The poster has helped to artistically express what the film is about in a still image format which is important in order to grab the potential audience’s attention even if they have or haven’t seen the trailer yet.
Magazines are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three.
There are many different types of magazines that are aimed at various types of audiences. It is important to consider the target audience and what goes on the front cover in order to produce sales.
The magazine that features countdown is called “Buzz.” “Buzz,” is aimed to be a movie magazine which is significant for a wide audience who are interested in the latest films. The magazine cover is inspired by “Empire,” magazine which updates you on the latest movies released.
In comparison of “Empire,” magazine and “Buzz,” they share a bold magazine title with a highlighted colour to entice the reader. It includes a main image of the leading character from the film. The leading image helps to advertise the continuity of scenes from the film which allows readers to recognise what film is being featured. Special features of the magazine such as gossip, competitions and interviews encloses you to read the rest of the magazine and is an attractive method for the buyer to purchase it and helps to advertise further information of what “countdown,” is about. The film caption “60 seconds worth of distance run,” is also included on the magazine cover to advertise the film caption of the film.
Moreover, simplicity in font and layout is presented in the poster and magazine front cover because Benjamin is the symbol of the film, so it is the image of him which needs to be outstanding for the audience. Clearly Benjamin is the main character in the film; therefore he features in all three products. The character is almost in all scenes of the trailer and he is the first character introduced. Therefore it was mandatory for him to be the cover image on the front cover magazine as he is the symbol of the film and it is him who the audience will recognise. The image creates a strong connection between the products. So by simple glance, the audience will see the cover image and identify him.
Overall, in my opinion the trailer and the poster are more commonly linked as they follow the same pattern/convention however the magazine front cover has more of its own structure and convention so may not appear to be obviously linked to the trailer and poster although it is an good advertising technique for the exhibition of this new film release.
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